Google is now the “Digital Yellow Pages” for local goods and services.
# of local and national businesses BlueStar Group has worked with to market products and services through Google Adwords.
Google Adwords provide you a way to connect with the people who are searching for what you’re providing, and you only pay if they click. Google Adwords work very well for local products and services. In some cases they work extremely well for selling local products on a national basis.
When you search for something on Google, you will notice that results appear on the right hand side. These are Adwords; they’re sponsored advertisements. If you were to click on one of these, the advertiser would be charged a certain rate for your click. That’s why they’re called pay-per-click ads.
The rate you pay per click is based on the keywords you want your ad to appear for. If someone searches for, say, “internet marketing,” your per-click fee will be much higher than it would be for the keywords “internet marketing in Seattle.” The more competition you have for placing an ad for a certain keyword, the more you will pay for the privilege. And the more generic the keyword is (“internet marketing”) the higher the rate.